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Sifter
Changelog

What’s new in Sifter

New features, improvements and fixes, newest first.

October 2026

Improved
  • Lead and business pages save and load faster.
Fixed
  • The pitch greets your primary contact by name as soon as you add them, not after the next audit.
  • Notes typed just before leaving a lead with Back are no longer lost.
  • An activity logged after midnight on a page opened the day before gets the right day.
  • Picking the status a lead already has no longer logs an entry.
  • The follow-up suggestion after a status change keeps up when you set a follow-up yourself.
  • The calendar’s month arrows work with the keyboard.
  • After removing an entry or a contact with the keyboard, focus stays where you were.
  • A phone number with an extension dials without it.
  • On phones, the lead page reads Notes, Activity, Contacts in the same order for keyboards and screen readers as on screen.
New
  • Step through a search’s results from a business page with the arrows above its name, or J and K.
  • Go to the previous or next lead from the top of a lead page, or press J and K, in your Leads table’s order.
  • Press ⌘ Enter (Ctrl Enter on Windows) to add an activity entry, and pick Note, Call or Email with the arrow keys.
  • A lead with no contact has an Add contact button, filled in with the listing’s phone number and the best email Sifter found.
  • After you compose a pitch, one click logs the email, moves a new lead to Contacted and sets a follow-up three days out.
  • The top of a lead says where things stand, like “Opened your report 2 days ago · No follow-up set”, with Compose pitch email and Log a call below.
  • On a phone, a Call button sits next to Compose pitch email, and phone numbers are tappable.
Improved
  • Change a lead’s status from the business page, which now shares the lead page’s address, Google Maps and website line.
  • The activity log shows the latest five entries, with a button for the rest.
  • “In 3 days” and “In 1 week” stay available after a follow-up is set, so pushing it out is one click.
  • Changing a lead’s status offers the follow-up that goes with it, and notes save as you type.
  • A prospect opening your report stands out in green in the activity log, and the Opportunity score badge links to the audit.
  • The page your prospect sees is called the report everywhere, and its link the report link.
  • The first entry of every lead reads “Created”, and a lead with no website links to its business page instead of a missing audit.
  • Removing a lead or a contact asks first and says what will be deleted.
  • Screen readers can jump between a lead page’s sections, hear each timeline entry before its buttons, and are told when a status, follow-up or entry is saved.
  • Buttons and toggles are easier to hit on touch screens.
  • New pitches use proper apostrophes and quotation marks.
Fixed
  • Changing a follow-up twice on the same day no longer adds two entries.
  • Removing a lead you opened from a search takes you back to that search.
  • Activity dates no longer wrap onto several lines, and an entry you were typing survives a reload.
  • If a save fails, you get a page that lets you try again.
New
  • A “Back to” link above a business or lead opened from a search returns to those results.
  • As you type a search, Sifter shows how many businesses Google Maps lists for it, and for a market searched in the last two weeks, how many pass your filters. Checking never uses a search.
  • “Open in Google Maps” shows the same query on the map.
  • Log an activity on an earlier day, move an entry to another day, or remove one. Follow-up dates use the same date picker.
Improved
  • The explanations behind the design score, the website breakdown, the Runs ads badge, email confidence and the audit labels open from the keyboard and are read by screen readers.
  • Email options say how confident Sifter is in each address.
  • The business page shows the full pitch with a Copy pitch button, and whether the business can be reached by email or phone.
  • Browser tabs name the business, lead or search.
  • A “?” beside Opportunity, Business quality and the website score says what each one measures, and every line of the website breakdown explains itself on hover.
  • Business quality shows where the business ranks in your search by rating and by number of reviews.
  • In the report link panel, the note and the findings say what they change for the prospect, and “Extend 90 days” shows the resulting date.
  • Every score uses the same three colors, green, orange and red, chosen to stay apart with red-green color blindness.
  • A homepage that answers with an error is scored as having no website, the strongest kind of prospect.
  • Website links drop the analytics tags from Google listings, so the address you see is the one you would type.
  • Compose email ends the pitch with the report link and your signature from Settings, creating a link if the audit has none.
  • A prospect who opens an expired report link sees who prepared the audit and how to get in touch.
  • Your daily email warns a week before an opened report link expires, and extending a link adds 90 days to its current expiry.
  • When an audit fails, the business page says what went wrong and what to do next, with a button to try again.
  • When a newer audit finishes, you can move the report link to it and keep the same address.
  • Business and lead pages put the main action up front and the rest in a “More” menu.
Fixed
  • Google ratings show half stars, so a 4.5 no longer shows five full stars.
  • The design score on the business page is colored like every other score instead of always red.
  • Every date and time reads in your timezone, including “Today” for follow-ups and the “in 3d” and “in 1w” buttons.
  • The daily digest arrives in your morning.
  • Scores follow the latest audit; a failed re-run no longer shows the previous score as if it still applied.
New
  • Share an audit report with a prospect: a link in your agency’s name with the score, how the site compares, screenshots, the findings you choose and a note. Sifter emails you when it is first opened.
  • Report links last 90 days and can be extended or revoked, and the Agency plan can remove the Sifter footer.
  • Businesses that run online ads get a “Runs ads” badge in results, on business and lead pages and in the CSV export.
Improved
  • “Strong prospect” and “Worth a look” are harder to earn, so the strong list is a real shortlist.
  • The AI design review grades against the small-business sites being launched today, uses the whole scale, and names what a designer would fix.
  • Audits keep the mobile screenshot next to the desktop one, list the measurements behind the PageSpeed scores, and check for tap to call, a contact form, the address, opening hours and online booking.
  • A business whose only web presence is Facebook, Instagram, Yelp or Linktree counts as having no website, marked with the network’s name.
Fixed
  • A website Sifter cannot open gets no website score, instead of one built from the few measurements that came back.
  • The pitch no longer tells a business with no website that its site holds up; it proposes building one.

August 2026

Fixed
  • A search whose Google listings fail to load is refunded, leaves no empty entry in your history, and explains what happened.

July 2026

New
  • “Add to leads” on the business page, including for businesses with no website.
Improved
  • Website scores weigh design more heavily, so a dated design shows even when the site is fast.
Fixed
  • A website that redirects to a different site, often a parking page after the domain lapsed, stops the audit instead of scoring the wrong site.
  • Screenshots no longer miss hero images and backgrounds that load late.
Fixed
  • Some mobile-friendly sites were wrongly reported as not mobile friendly.
  • Switching between monthly and yearly billing, or between plans, works from Settings.
  • After upgrading or re-running audits, results update without a reload and no longer ask you to upgrade again.
Fixed
  • Businesses with no website no longer use up an audit.
  • When audits run out partway through a search, the results say which sites were skipped, with a button to re-run them later.
  • A blank screenshot is never design-reviewed.
Improved
  • The minimum rating and review filters start from your last search.
New
  • Yearly billing with two months free: Freelance $190 a year, Agency $990.
Improved
  • New main navigation, saved searches on the search page, and a lead page with follow-up, status and contacts at the top.
  • Sortable table headers, the screenshot viewer, the mobile menu and tooltips work from the keyboard, and every page has a title and a skip link.
Fixed
  • Pitch greetings skip titles: “Hi Maya”, not “Hi Dr.”
New
  • Each lead has its own page with a timeline of notes, calls, emails and status changes, and the people you deal with there.
  • Set a follow-up date on a lead and get a morning email of what is due; due and overdue leads sort to the top.
  • Export leads to CSV with business details, scores, status, contact email, notes and pitch.
  • Businesses already in your leads show their status in search results, and a switch hides them.
  • An email when every audit from a search has finished, with a link back to the results.
  • Audits collect email addresses from the business’s website, ranked by confidence; copy the pitch or open it addressed to the best contact.
  • Freelance ($19 a month, up to 20 matching businesses per search) and Agency ($99, up to 60) plans.
New
  • Start a free trial, subscribe to a paid plan, and see your remaining searches and audits in Settings.
New
  • First version: search Google Maps by trade and place, audit each website for speed, mobile, broken links and design, rank by opportunity, save searches and keep a list of leads.