How Sifter works
Sifter finds thriving local businesses held back by weak websites, proves it with an automated audit, and helps you run the outreach until they become clients. This page is the short tour; the other pages explain each part in depth.
The idea
The best redesign prospect is a great business with a bad website: a company that has already earned its reputation on Google Maps but loses the customers its reviews bring in the moment they reach a slow, dated, broken site. Sifter exists to find that gap at scale, and to hand you the evidence that makes the pitch easy.
Everything in the product hangs off one number, the Opportunity score: business quality multiplied by how much room the website leaves for improvement. Strong business plus weak site equals a high score.
The workflow
| Step | What happens |
|---|---|
| 1. Search | Point it at a market (say, dentists in Austin). Results come from Google Maps, filtered by rating and review count, and only businesses that clear your filters count toward the list. Searches can be saved and re-run later; businesses already in your pipeline come back flagged with their lead status. |
| 2. Audit | Every result's website is audited in the background: PageSpeed, mobile friendliness, metadata, broken links, and two design reviews. Businesses with no website rank highest of all. When a run finishes, one email tells you the results are ready, so there is no need to keep the tab open. |
| 3. Pitch | Each audited business gets an evidence-based pitch written from its actual findings, ready to send from your own mail client. Add a contact and the pitch greets them by name. |
| 4. Track | Promising businesses go into the lead tracker: statuses, notes, contacts, an activity log, and follow-up reminders with a daily digest. |
Go deeper
| Page | Read it when you want to know |
|---|---|
| Running searches | The search form and filters, how many results a search returns, when snapshots are reused, saved searches, and what counts against your plan. |
| How scoring works | Where the Opportunity, Business quality, and Website scores come from, one score at a time. |
| Inside the website audit | What each audit component measures (PageSpeed, metadata, broken links, the design reviews), how the findings become a pitch, and what happens when a measurement fails. |
| Managing your leads | The pipeline: statuses, lead flags in search results, notes, contacts, the activity log, follow-ups, the daily digest, pitch emails, and CSV export. |